Please read : What The Black is going on? and The Clear Picture before reading further.

Today was the day when the mystery behind #WhatTheBlack was going to be solved. As expected, the product hunt ended with the launch of Colgate Slim Soft Charcoal Toothbrush.

I was overjoyed to see that all the brain-storming and debating done in the course of last week did bear fruit and my prediction of what the product shall be, stood 100% correct.

Since I am done with the happy dance, squeals of joy and personally thanking everyone who helped me solve this ‘creative’ puzzle I think it’s time to take a closer look at the product that was launched today.

What exactly is dental plaque? 

With slimmer bristles than an ordinary toothbrush that are soft in texture, the SlimSoft toothbrushes from Colgate have been doing a wonderful job. I have personally experienced easier brushing with a narrower head and slimmer bristles helping me clean distant areas (my wisdom teeth) of the mouth easily.

This new product claims to have infused ‘Charcoal’ in bristles that will inhibit the growth of bacteria in dental plaque.

Sounds impressive enough?

I sure think so. It’s time to put to test this # WhatTheBlack toothbrush and make the most of its ‘Black’ power to keep decay at bay and have a healthy white smile.

P.S. – All the illustrative images used in the article have been taken from the Internet however the product picture is mine.